The Power of Personal Branding for Canadian Entrepreneurs

The Power of Personal Branding for Canadian Entrepreneurs

In today’s market, entrepreneurs face a tough challenge: standing out. Many voices are competing for attention, and blending in is not an option. Research from Bachmann (2024) tells us that 77% of consumers prefer to buy from a brand they know. Yet, many...
Customer Service Excellence: Key to Business Success in Canada

Customer Service Excellence: Key to Business Success in Canada

Customer service means different things to different people, but it undoubtedly sets successful businesses apart from those that struggle. Lisa Ford (1999) notes that great customer service gives your company a competitive edge, helping it stand out. Customer service...