For most small businesses, boosting your social media posts may not be good enough to improve your sales. The reality is that the competition is higher amongst small companies, and customers have numerous options, as they might use the power of social media advertising.

Therefore, the puzzle to figure out is how to create powerful ads. Social media ads are powerful, but we have gotten past that frenzy. The low conversion rate and sales from investing scarce resources into “promising social media ads” are report sheets we can’t deny.

How can small businesses maximize social media advertising?

1. Creatively Think Through Campaigns

Boosting a post and getting the targeting right isn’t enough to improve your conversion rate. At the start, social media was for creating social connections, but it has become a potent tool creators use to entertain followers. 

Why do we keep scrolling and scrolling through social media apps?  Enough entertaining and exciting content is used to sustain our interest. This is why your campaigns mustn’t fall short of the imaginary standard for content creation.

It’s not enough to design a flyer announcing discount sales or enumerating the quality of your products. Go the extra mile to be creative and interested in the sales information you have to share! 

Tip: Every time you need to run an advert, it might help to examine the current social media trend and see how to exploit it (PS: only when the trend works perfectly; don’t force it).

2. Improve your social media management practices.

Social media adverts are great boosts for your business, but they are an inorganic way of growing your business. Consistently creating content and engaging your customers are more dependable ways to separate followers from customers.

Social media adverts are like screaming on the streets of Alberta, “I sell items worthy of your time.” But guess what’s impresive? While what you’re saying is true, your social profile may be a contradiction. Great onsite stores but poor online profiles that lack optimization and content to convert the reach of your ads to actual followers.

You should learn the rudiments of setting up your online profile and social media management practices. Remember, online customers have a standard online experience they seek. Any small business lacking that standard (even though the onsite experience is phenomenal) will waste money on social media adverts.

3. Get your social media advert targeting right!

Boosting a post isn’t good enough. Small business owners have to go the extra mile to narrow down their targeting and interests of their ideal customers so that ads are effective. 

Sometimes, broadening the interest to related keywords might be best to expand the reach. Also, as much as possible, let your ads run longer to maximize the reach. Take a cue from Instagram: when you search a keyword for an item, Instagram shows different businesses running adverts for that item.

If you would like more on advanced targeting, you can just read this resource.

This blog is an Initiative of BIPOC foundation, and is aimed at helping black founders get all the support they need to scale their business in Canada. BIPOC Foundation has resourceful programs like the Accelerator, LIFT, The Table, Mentorship, and the Learning Series. You can find more details about the programs here.

Good luck with your next social media adverts!

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Written by BIPOC Foundation

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