L.I.F.T. Business Planning

Despite having business acumen, steady income and substantial collateral, many Black business owners experience challenges with the proper business planning required to form relationships with lenders and other funders. Our L.I.F.T. methodology (Learning, Integrating, Finalizing, Testing) walks you through forming a Business Model Canvas and writing your business plan during 8 weeks with cohorts of up to 15 entrepreneurs.

Our October – December 2022 cohort is fully booked. Be on the lookout for 2023 cohorts registration.

Who this program is for

New business owners looking to develop a roadmap for their business

Established business owners preparing to reposition their business for growth or scale

Businesses looking to secure grants or investment capital from financial institutions or investors

Small businesses planning a post-pandemic recovery roadmap

Key takeaways

Business Model Creation, Business Model Canvas, Business Structure Options, Value Proposition Design, Business Environment Analysis, Business Plan Creation, Business Planning, Business Finance, Investment Readiness, Grants & Funding Readiness

What to expect

We help you understand entrepreneurial fundamentals and apply business frameworks to prepare you for the opportunities ahead. You will learn about how to start-up, create a business model, generate a unique value proposition to better connect customers to your business, and then work on starting your business plan through weekly workshops with real-time guidance along the way.  At the end of the program, Business Advisor Lorietta Abarshi will review your plan and help you with the next steps towards activating it while considering how to be ready for future business finance.



Business Model Canvas Creation

  • Nine building blocks of model canvas creation
  • Generating your custom business model


Value Proposition Design

  • Business Positioning
  • Customer Experience and Product/Service Capability.
  • In-Depth Review of Target Market


Company Overview & Customer Analysis

  • Company overview
  • Target customers
  • Customer needs


Industry Analysis & Competitive Analysis

  • Market overview
  • Relevant market size
  • Direct competitors
  • Indirect competitors


Marketing Plan

  • Products, services, pricing
  • Distribution plan
  • Promotions plan


Management Team & Operations Plan

  • Management team members
  • Management team gaps
  • Board members


Financial Plan & Executive Summary

  • Executive summary
  • Revenue model
  • Financial highlights
  • Funding requirements/use of funds
  • Exist strategy
  • Appendix


Complete Business Plan Review

  • Review of full business plan
  • Assessment of grants & funding readiness

Lead Facilitators

Lorietta Abarshi

Lorietta Abarshi

Industries: Agriculture, Financial Services, Insurance, Real Estate, Service Industries

Skills: Business Planning, Financial Management & Planning, Policy, Regulations, Licensing

Lorietta is highly skilled in Business Management, Portfolio Management, Business Planning, Risk Management, Credit Planning, and Business Consultation. She is passionate about guiding entrepreneurs to gain knowledge of their respective industries and make quality decisions regarding their business. She aims to provide the right resources in compliance with government funding and loan policies, help develop financial plans, help clients develop and grow their businesses ideas from implementation to completion, and maintain long-lasting relationships with entrepreneurs by understanding their needs and resolving inquiries.

Wani Alali

Wani Alali

Industries: Performance Consulting, Manufacturing, Entrepreneurship, Technology (e-commerce)

Skills: Strategy, Business Finance, M&A, Scale & Growth, Market Research

Wani Alali is an acquisition entrepreneur, investor, and growth advisor with experience spanning central banking, oil and gas, eCommerce, non-profit field research & assessments and finance. His educational background includes economics, public policy and applied and computational mathematics. He founded Alpha Plexus (lower middle-market business acquisition and alternative financing), and co-founded Lottanna (commodity focused trading).